Sans Normal Segaj 7 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Caldina' by Artegra (names referenced only for comparison).
Keywords: ui text, product design, branding, editorial, signage, friendly, modern, clean, approachable, techy, readability, approachability, modernity, neutrality, versatility, rounded terminals, monoline, soft corners, open apertures, humanist.
A clean, monoline sans with gently rounded terminals and softened corners throughout. Curves are smooth and circular, with open apertures and simple, unbroken strokes that keep letterforms highly legible. Proportions feel balanced and slightly humanist in rhythm, pairing crisp verticals with generous bowls and calm spacing for an even, steady texture in text.
It performs well for UI text and product design where clarity and a gentle tone are important, and it scales nicely for headings thanks to its clean geometry. The rounded terminals also make it a good fit for branding, editorial subheads, and wayfinding or signage that benefits from approachable legibility.
The overall tone is friendly and contemporary, with a soft, welcoming character that avoids austerity. Rounded endings and open forms give it an approachable, lightly tech-forward feel suited to modern interfaces and brand systems.
The design appears intended to deliver a modern, highly legible sans with softened, rounded details—prioritizing clarity, consistency, and an inviting voice across both display and text settings.
Uppercase forms maintain straightforward geometry, while lowercase shapes stay simple and readable with minimal fuss. Numerals follow the same rounded, monoline logic, with clear shapes and consistent stroke endings that match the letters.