Sans Normal Pemep 3 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Crossten Soft' by Emre Güven, 'Axiforma' by Monotype, and 'Mundial' by TipoType (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, playful, confident, bold, approachable, impact, friendliness, modern branding, display legibility, rounded, soft terminals, compact counters, blocky, geometric.
A heavy, rounded sans with broad proportions and minimal stroke modulation. Curves are built from smooth, near-circular bowls and shoulders, while joins and corners are softened rather than sharp. Counters are relatively compact for the weight, and spacing feels sturdy and even, producing a dense, poster-like color on the page. Letterforms read cleanly with simple construction and restrained detailing, including straightforward diagonals and wide, stable horizontals.
Best suited to display work where strong presence is needed: headlines, posters, branding marks, packaging, and short callouts. It also performs well in large UI or signage contexts where friendly clarity and high visual weight help with quick recognition.
The overall tone is upbeat and approachable, with a friendly softness that keeps the weight from feeling aggressive. Its chunky silhouettes and rounded finishing give it a playful, contemporary feel suited to energetic, attention-seeking typography.
Likely designed as a modern, friendly display sans that delivers maximum impact through mass and rounded geometry. The emphasis appears to be on bold legibility and an inviting tone for contemporary branding and promotional typography.
Round characters (O, C, G, e, o) carry the design, giving the face a strong geometric backbone. The numerals match the same chunky, rounded language for consistent impact in mixed text and display settings.