Sans Normal Lyliw 3 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Muller' and 'Muller Next' by Fontfabric, 'Bajazzo' and 'Bajazzo Rounded' by Schriftlabor, and 'LFT Etica' by TypeTogether (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, merchandise, sporty, loud, friendly, retro, punchy, impact, energy, approachability, display emphasis, brand presence, oblique, chunky, rounded, soft corners, compact counters.
A heavy, oblique sans with broad proportions and rounded, softened corners throughout. Strokes are thick and largely monolinear, producing compact counters and a strong, continuous silhouette. Curves are generous and circular (notably in C, O, Q, and the numerals), while joins and terminals lean toward blunt cuts rather than sharp points, creating a smooth, blocky rhythm. Uppercase forms feel stable and billboard-like, while lowercase is similarly weighty with simple, open shapes and a consistent forward slant.
Best suited to headlines, posters, and short, high-impact phrases where its mass and slant can drive motion and emphasis. It also works well for sports-oriented branding, event graphics, packaging callouts, and merchandise applications that benefit from bold, friendly forms.
The overall tone is energetic and extroverted, with a sporty, poster-ready attitude. Its rounded massing keeps it approachable rather than aggressive, giving it a friendly, retro-leaning presence that reads as confident and fun.
The design appears intended to deliver immediate attention with a forward-leaning, dynamic stance while maintaining approachable, rounded shapes. Its consistent thickness and roomy, circular geometry suggest a focus on strong silhouette recognition and punchy display performance.
The strong slant and dense weight create a dark typographic color, so spacing and line length will noticeably affect readability at smaller sizes. Numerals match the letterforms in heft and roundness, making them feel integrated for display settings where digits need to carry equal visual impact.