Sans Normal Lulir 2 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Artegra Sans' by Artegra and 'Giga Sans' by Locomotype (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, signage, sporty, assertive, dynamic, industrial, retro, impact, motion, emphasis, branding, display, oblique, heavy, compact, rounded, blocky.
A heavy oblique sans with broad, rounded outer shapes and tightly controlled counters. Strokes are consistently thick with minimal modulation, creating a dense, high-impact texture in both uppercase and lowercase. Terminals are clean and mostly squared-off, while curves stay smooth and slightly flattened, giving the forms a sturdy, engineered feel. Spacing reads compact and the overall rhythm is punchy, with wide letterforms and strong diagonals that keep lines moving forward.
This font is best used where strong presence is required—headlines, posters, branding marks, and bold packaging panels. Its oblique stance and dense color also suit sports and performance-themed graphics, as well as short signage lines that benefit from fast visual emphasis. It is less ideal for long-form text where the heavy texture and slant may tire the eye.
The tone is energetic and forceful, projecting speed and confidence through its slanted stance and oversized weight. It carries a practical, no-nonsense voice that can feel sporty or industrial depending on color and layout. The overall impression is bold and contemporary with a faint retro signage flavor.
The design appears intended to deliver maximum visual punch in a compact, contemporary sans while using an oblique angle to add motion. Its simplified geometry and thick strokes suggest a focus on clarity and impact at large sizes, optimized for branding and display-driven layouts.
Uppercase forms look built for impact: large bowls, firm shoulders, and simplified joins that preserve dark mass. The lowercase keeps the same muscularity, with rounded bowls and sturdy stems that maintain clarity at display sizes. Numerals are equally stout and consistent, suited to big, attention-grabbing settings.