Sans Normal Lugak 2 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Gomme Sans' by Dharma Type, 'Movida' by ROHH, 'Core Sans NR' by S-Core, 'Boxley' by Shinntype, and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, sports branding, advertising, packaging, sporty, energetic, assertive, modern, loud, impact, speed, bold branding, display emphasis, modern utility, oblique, heavy, blocky, rounded, compact.
A heavy, oblique sans with broad proportions and a compact, tightly packed silhouette. Strokes are thick and uniform, with rounded corners and softened joins that keep the shapes smooth despite the weight. Counters are relatively small and apertures tend toward closed, giving letters like a, e, and s a sturdy, dense feel. The italic slant is consistent across the set, and the overall rhythm reads as punchy and headline-oriented rather than delicate or airy.
Best suited to large-scale display settings such as headlines, posters, and hero text where the weight and slant can deliver clear emphasis. It also fits sports and fitness branding, promotional advertising, and bold packaging moments where a compact, impactful voice is needed.
The tone is bold and kinetic, with a sporty, forward-leaning emphasis that suggests speed and impact. Its dense forms and strong presence feel confident and promotional, suited to messages that should read as urgent, powerful, or high-energy.
The design appears intended to deliver maximum impact with a fast, contemporary stance: a thick, oblique sans that stays smooth and approachable through rounded shaping while remaining dense and attention-grabbing.
The uppercase is especially compact and blocklike, while the lowercase maintains the same muscular weight with rounded bowls and short terminals. Numerals match the heavy, slanted construction and hold up well at large sizes where the softened geometry is most evident.