Sans Normal Orlab 7 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Peridot Latin' and 'Peridot PE' by Foundry5, 'Averta PE' and 'Averta Standard PE' by Intelligent Design, 'Trade Gothic Display' by Monotype, 'TT Norms Pro' by TypeType, and 'Artico' by cretype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, playful, confident, approachable, chunky, impact, approachability, simplicity, display clarity, rounded, soft corners, compact, high impact, posterlike.
This typeface is a heavy, rounded sans with compact proportions and a strong, even stroke throughout. Curves are built from broad circular forms and smoothly blunted joins, giving counters a generous, soft-edged feel. Terminals tend to be flat but softened by rounding, and diagonals (notably in K, V, W, X, and Y) read as sturdy wedges rather than sharp, brittle cuts. The lowercase is simple and sturdy with a single-storey a and g, a short, straight-shouldered r, and a firm, blocky t, creating a consistent, high-density texture in text.
Best suited to headlines and short-to-medium display text where its weight and rounded construction can carry personality—such as posters, bold UI callouts, packaging, and brand marks. It can also work for signage or social graphics where immediate readability and a friendly tone are needed.
The overall tone is bold and upbeat, combining a friendly, rounded warmth with a confident, attention-grabbing presence. It feels casual and contemporary rather than formal, with a slightly toy-like softness that keeps the weight from feeling aggressive.
The design appears intended to provide a robust, modern display sans that remains approachable through rounded geometry and simplified forms. It prioritizes impact and clarity over delicacy, aiming for a versatile, friendly voice in bold typographic settings.
The numerals match the letterforms in mass and curvature, staying highly legible at display sizes. In the sample text, the tight, heavy rhythm produces a strong headline color, making spacing and word shapes feel compact and punchy.