Sans Normal Ogpi 11 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Avenir Next', 'Avenir Next Arabic', 'Avenir Next Cyrillic', 'Avenir Next Georgian', 'Avenir Next Hebrew', 'Avenir Next Paneuropean', 'Avenir Next Thai', and 'Avenir Next World' by Linotype and 'Drystick Geo Grotesk' by deFharo (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, punchy, modern, straightforward, impact, clarity, modernity, approachability, geometric, rounded, sturdy, compact apertures, heavy terminals.
A heavy, geometric sans with broad proportions and smooth, round construction. Strokes are consistently thick with minimal modulation, producing dense counters and compact apertures in letters like C, S, and e. Curves are clean and circular, while joins and terminals feel blunt and decisive; the lowercase shows single-storey a and g, and a tall, solid x-height that keeps word shapes chunky. Numerals follow the same robust logic, with rounded bowls and firm, simplified joins that hold up at large sizes.
Best suited to display contexts where impact matters: headlines, posters, branding marks, packaging, and short callouts. It can work for UI labels and signage when set with comfortable tracking and line spacing to offset the dense interior space.
The overall tone is bold and self-assured, with a friendly, contemporary softness from the rounded geometry. It reads as direct and energetic rather than delicate, giving headlines a confident, upbeat presence.
The design appears aimed at delivering maximum visual weight with clean, geometric simplicity, pairing rounded forms with sturdy structure for attention-grabbing, contemporary typography.
Spacing in the sample text appears intentionally tight and compact, reinforcing a solid, poster-like color on the page. The closed forms and small openings suggest it will feel strongest when given enough size and breathing room, especially in long runs.