Sans Normal Okmim 13 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Branden' by Craft Supply Co (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, modern, confident, clean, friendly, direct, impact, clarity, modernity, approachability, legibility, geometric, rounded, open, sturdy, high-impact.
This typeface is a heavy, geometric sans with broad proportions and smooth, circular curves. Strokes are consistently thick with minimal modulation, producing dense, even color in text. Counters are generally open and round (notably in O/C/G and 6/8/9), and joins are clean with squared terminals on many verticals and horizontals. The lowercase shows a single-storey a and g, a short-armed t with a broad crossbar, and a straightforward, contemporary construction overall; numerals are similarly robust and highly legible with wide bowls and clear apertures.
It performs especially well in display settings such as headlines, posters, and large UI or marketing typography where strong presence is needed. The clear geometry and open counters also suit branding systems, signage, and packaging where quick recognition and consistency across varied words and numbers matter.
The overall tone is contemporary and confident, with a friendly smoothness from its rounded geometry. It reads as straightforward and functional rather than decorative, projecting clarity, strength, and accessibility. The weight and width give it an assertive, headline-ready presence.
The design appears intended to deliver a modern, high-impact sans that stays clean and approachable while maximizing legibility at large sizes. Its geometric construction and sturdy shapes suggest a focus on dependable, contemporary communication for identity and display typography.
Spacing appears generous enough to keep heavy forms from clogging, and the round letters maintain consistent curvature across sizes in the sample. Diagonal forms (V/W/X/Y) are crisp and stable, while curved letters balance fullness with open apertures for readability in larger blocks of text.