Sans Normal Lanuh 7 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Oceanwide Pro' by California Type Foundry, 'FS Elliot' and 'FS Elliot Paneuropean' by Fontsmith, 'Equip' by Hoftype, and 'Gogh' by Type Forward (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, confident, modern, friendly, energetic, display impact, brand presence, forward motion, high visibility, oblique, rounded, compact, punchy, geometric.
A heavy, oblique sans with broad proportions and smooth, rounded curves. Strokes are uniform with minimal contrast, and terminals read clean and blunt rather than tapered. Counters are generous for the weight, keeping letters like O, a, e, and g open, while joins and shoulders stay sturdy and compact. Overall spacing appears even and robust, producing a dense, high-impact texture in both uppercase and lowercase.
This font is well suited to headlines, posters, and large-format messaging where impact and immediacy matter. It can work effectively for branding and packaging that needs a bold, modern presence, particularly in sporty or youth-oriented contexts. For longer text, it will be most comfortable at larger sizes with ample line spacing to prevent the heavy, slanted texture from feeling crowded.
The tone is assertive and energetic, with a contemporary, sporty flavor. Its rounded geometry keeps it approachable, while the strong slant adds momentum and a sense of forward motion. The result feels confident and attention-grabbing without becoming harsh or technical.
The design appears intended to deliver a strong, modern sans voice with extra emphasis and motion through its oblique stance. It prioritizes visual punch and clarity of silhouette, using rounded forms and open counters to maintain legibility at bold weights. Overall, it seems built for display-first communication that needs to feel energetic and contemporary.
In the sample text, the strong weight and slant create a continuous dark rhythm that reads best at headline sizes. The numerals share the same bold, rounded construction and sit comfortably alongside the letters, reinforcing a cohesive, display-oriented voice.