Sans Normal Atmuj 13 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Aspira' by Durotype, 'Marcher' by Horizon Type, 'Camphor' by Monotype, 'Sebino Soft' by Nine Font, 'June Pro' by Schriftlabor, 'Infoma' by Stawix, and 'TT Norms Pro' by TypeType (names referenced only for comparison).
Keywords: ui text, product design, signage, editorial, branding, neutral, friendly, modern, clean, approachable, readability, versatility, approachability, modern utility, rounded, soft terminals, humanist, open apertures, slightly condensed caps.
A rounded sans with smooth, uniform strokes and softly finished terminals. Curves are generously rounded and counters stay open, giving letters like C, e, and a clear, breathable feel. Capitals read a touch narrower and more compact than the lowercase, while the lowercase maintains steady rhythm and straightforward construction. Numerals are simple and legible with rounded shapes and minimal quirks, matching the overall calm, consistent texture.
Performs well in interface copy, product labeling, and wayfinding where clean shapes and open counters support quick scanning. It also suits editorial subheads and general-purpose branding that wants a modern look with a warmer, less severe edge.
The overall tone is neutral and friendly, balancing a modern, utilitarian clarity with soft, approachable rounding. It feels contemporary without being cold, suitable for everyday communication where readability and a gentle voice matter.
Designed to be a versatile, contemporary sans that prioritizes straightforward readability while adding friendliness through rounded terminals and open, well-proportioned counters.
Round joins and softened corners are a defining motif across the set, helping text maintain an even color at display and paragraph sizes. The forms avoid sharp geometry in favor of slightly humanist shaping, which keeps long lines from feeling rigid.