Sans Normal Okguj 17 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Nicky Sans' by Digitype Studio, 'Averta PE' and 'Averta Standard PE' by Intelligent Design, and 'Madani' and 'Madani Arabic' by NamelaType (names referenced only for comparison).
Keywords: headlines, branding, ui labels, packaging, posters, friendly, modern, confident, clean, approachable, clarity, approachability, modern utility, brand friendliness, rounded, soft corners, geometric, monoline, high legibility.
A rounded geometric sans with uniform stroke weight and softly eased terminals that keep corners from feeling sharp. Curves are smooth and near-circular in forms like O/C/G, while straighter letters (E, F, H, N) retain a simple, engineered construction. Proportions feel even and compact, with generous interior counters and clear apertures that maintain clarity in dense settings. The figures follow the same rounded, sturdy logic, producing a consistent texture across mixed alphanumeric text.
Well suited to headlines, logos, packaging, and promotional graphics where a friendly modern voice is needed. The strong, rounded forms also work well for UI labels, navigation, and signage-style applications where quick recognition and consistent texture are priorities.
The overall tone is contemporary and approachable, combining a friendly softness with a steady, authoritative presence. Its rounded detailing reduces severity, making it feel welcoming for consumer-facing communication while still reading as efficient and modern.
Likely designed as a versatile, contemporary sans that blends geometric structure with softened details to feel modern without becoming cold. The emphasis appears to be on legibility, consistency across letters and figures, and a broadly usable tone for brand and interface contexts.
Round joins and terminals create a cohesive, “pillowed” silhouette throughout, helping the type stay readable at display sizes and in shorter text blocks. The sample paragraph shows a dark, even typographic color with minimal visual noise, suggesting a design aimed at straightforward communication rather than stylistic eccentricity.