Sans Normal Kiduy 13 is a regular weight, wide, low contrast, italic, tall x-height font visually similar to 'FF Clan' by FontFont (names referenced only for comparison).
Keywords: branding, posters, headlines, packaging, app ui, contemporary, dynamic, friendly, sporty, informal, add motion, increase friendliness, modernize tone, maintain clarity, oblique, rounded, soft terminals, geometric, open counters.
A rounded sans with an oblique slant and smooth, continuous curves. Strokes are fairly even with soft, slightly tapered terminals, giving forms a clean, low-friction feel. Proportions favor a tall x-height with compact ascenders and a clear, open rhythm; bowls and counters are generously rounded, and joins stay smooth and uncluttered. The overall texture is lively and readable, with a subtle forward lean that keeps lines moving in longer text.
Well suited to branding and display settings where a modern, approachable voice is needed, such as packaging, posters, and social graphics. The tall x-height and open counters also help it hold up in short UI labels and compact interface text, especially when a dynamic, italicized emphasis is desired.
The tone feels modern and energetic, balancing friendly roundness with a brisk, forward-leaning attitude. It reads as approachable and contemporary rather than formal, with a sporty momentum that suits upbeat messaging.
The design appears intended to provide a contemporary rounded sans with built-in motion from its oblique stance, delivering friendly clarity while staying punchy in larger sizes. It aims to be versatile across marketing and interface contexts, offering a smooth, geometric feel without looking sterile.
Capital forms keep a straightforward sans construction while the lowercase shows a more casual, rounded character. Numerals appear clean and sturdy, matching the same soft-curve logic for consistent color in mixed text.