Sans Normal Lyrad 7 is a very bold, wide, medium contrast, italic, normal x-height font visually similar to 'Muller Next' by Fontfabric, 'Belle Sans' by Park Street Studio, 'Akwe Pro' by ROHH, 'Radiate Sans' by Studio Sun, 'Nauman' and 'Nauman Neue' by The Northern Block, and 'Without Sans' by W Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, sporty, assertive, dynamic, modern, friendly, impact, speed, display, attention, modernity, oblique, rounded, bulky, soft-cornered, high-impact.
A heavy, oblique sans with broad proportions and generously rounded curves. Strokes are thick and compact with smooth joins and minimal modulation, producing solid, high-ink letterforms. Counters are open but relatively tight in the round characters, while diagonals and terminals are clean and blunt rather than sharp. Overall spacing reads sturdy and slightly compressed by the weight, with a consistent forward lean that keeps lines moving.
Best suited to short to medium-length settings where impact matters: headlines, large UI callouts, posters, and bold brand statements. It also fits packaging and sports or lifestyle graphics where a fast, confident voice is desired, while small text may require careful sizing due to the dense stroke weight.
The tone is energetic and punchy, combining athletic momentum with approachable, rounded shapes. It feels confident and promotional, with a contemporary, no-nonsense presence suited to attention-grabbing messaging.
The design appears intended to deliver maximum visual impact with a streamlined, modern sans structure, pairing a strong oblique angle with rounded geometry for a bold yet friendly voice.
The italic slant is strong enough to be a defining feature, giving even simple forms a sense of speed. Numerals match the letterforms’ heft and roundness, maintaining a cohesive, poster-ready color across mixed text.