Sans Normal Lubon 3 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'FF Mark' and 'FF Mark Paneuropean' by FontFont, 'Manifestor' by Stawix, and 'Clarika Pro' by Wild Edge (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, logos, sporty, retro, punchy, confident, playful, impact, energy, attention, brand voice, display strength, rounded, oblique, soft corners, compact counters, dynamic.
A heavy, oblique sans with rounded geometry and softened terminals that keep the forms friendly despite the dense stroke weight. Curves are built from broad, smooth arcs with relatively tight internal counters, giving letters a compact, ink-rich look. The slant and slightly forward-leaning rhythm create momentum, while the wide-set uppercase and bold numerals hold a stable, blocky silhouette. Overall spacing reads open and headline-oriented, with consistent, sturdy construction across letters and figures.
Best suited for display settings where impact is needed: headlines, posters, sports or fitness branding, and bold packaging. It can also serve as a distinctive logo or wordmark style, especially where an energetic, forward-leaning voice is desired.
The tone is energetic and assertive, with a sporty, poster-like presence that feels upbeat rather than severe. Rounded shaping and the pronounced slant add a playful, retro-leaning character suitable for attention-grabbing statements and branding moments.
The design appears aimed at delivering maximum visual impact with a fast, athletic cadence, combining hefty strokes with rounded, approachable shapes. Its oblique stance and compact counters suggest a focus on bold branding and attention-first typography rather than long-form text.
Round letters (like O and Q) read as near-circular with thick rims, and the diagonals (V, W, X, Y) feel especially strong and directional. The numerals are robust and display-friendly, matching the caps in weight and visual emphasis.