Sans Normal Lunid 11 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Berthold Standard' by Berthold, 'Avita' by Bykineks, 'Gotham' by Hoefler & Co., and 'Nova Pro' by XdCreative (names referenced only for comparison).
Keywords: headlines, posters, branding, sports graphics, packaging, energetic, sporty, assertive, punchy, modern, headline impact, speed emphasis, brand presence, signage clarity, display voice, chunky, compact counters, crisp joins, forward slant, heavy terminals.
A very heavy, right-leaning sans with broad proportions and smooth, rounded construction. Strokes are thick and even, with compact counters that stay open enough to read at headline sizes, while the oblique angle creates a forward momentum across words. Curves are full and slightly squared-off in places, giving the forms a muscular, engineered feel; diagonals and joins read crisp and clean with minimal ornamental detail.
Best suited to headlines, posters, advertising, packaging, and brand marks where a forceful, kinetic voice is needed. It can work well for sports and automotive-themed identities, event graphics, social media promos, and large-format signage where the slanted rhythm adds momentum. For longer text, it will be most effective in short bursts (subheads, callouts) due to its dense weight and tight interior space.
This typeface projects a fast, high-impact tone with a sporty, performance-oriented attitude. Its strong slant and heavy presence feel assertive and energetic, leaning toward contemporary, attention-grabbing display use rather than quiet neutrality.
The design appears intended to deliver immediate visual impact with a strong sense of motion. The combination of heavy strokes, broad set, and consistent oblique posture suggests a display-focused sans built to feel powerful and dynamic in short phrases and bold branding.
The figures are robust and compact, matching the overall mass of the letters, and the punctuation in the sample holds up clearly at large sizes. Spacing appears designed for strong, blocky word shapes that stay cohesive in all-caps settings.