Sans Normal Amguh 3 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Futura BT' and 'Geometric 415' by Bitstream, 'Capitana' by Floodfonts, 'Grosse Pointe Metro' by GroupType, 'Geometric 415' by Tilde, and 'Futura TS' by TypeShop Collection (names referenced only for comparison).
Keywords: ui text, branding, signage, headlines, editorial, modern, friendly, clean, approachable, neutral, versatility, clarity, modernity, system design, legibility, geometric, rounded, crisp, uniform, open.
This is a clean, geometric sans with largely circular bowls and smooth, even curves paired with straight, squared-off terminals. Proportions are balanced and fairly compact, with consistent stroke thickness and minimal modulation, giving the letterforms a steady, even rhythm. Counters are open and generous, and the numerals follow the same rounded, constructed logic for a cohesive texture in paragraphs and display lines.
It performs well for interface labels, product and brand systems, and general-purpose typography where clarity and a contemporary feel are needed. The sturdy shapes and open counters also suit signage and short-to-medium editorial passages, while the confident, rounded construction works nicely for headlines and identity applications.
The overall tone is contemporary and approachable, with rounded shapes that feel friendly without becoming playful. Its neutrality and clarity make it read as a practical, modern workhorse suited to straightforward communication.
The font appears designed to be a versatile, modern sans built on geometric foundations, prioritizing clarity and consistency across uppercase, lowercase, and figures. Its restrained detailing suggests an intention to provide a dependable, broadly applicable voice rather than a highly expressive display style.
The design leans on simple, constructed geometry—round O/Q forms, clean joins, and a restrained, no-nonsense finish—so it stays crisp at larger sizes while maintaining an orderly color in text. The sample text shows consistent spacing and a smooth flow, with no abrupt quirks that disrupt the line.