Sans Normal Obbab 3 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Neutro' by Durotype and 'MC Caliver Stamp' by Maulana Creative (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, confident, playful, modern, sporty, high impact, approachability, clarity, modern branding, rounded, chunky, soft, compact, sturdy.
A heavy, rounded sans with compact proportions and large counters that keep shapes open despite the dense weight. Curves are smooth and broadly circular, while terminals and joins feel blunt and solid rather than sharp. The lowercase shows a single-storey “a” and “g” and a sturdy, blocky “t,” reinforcing a simple, contemporary construction. Numerals are wide and robust with clear interior spaces, and overall spacing reads even and stable at display sizes.
Best suited to headlines, poster typography, and brand marks where a strong, friendly voice is needed. It also works well for packaging and signage that benefit from high impact and quick recognition, especially in short phrases and bold typographic layouts.
The tone is bold and upbeat, projecting friendliness and approachability without feeling delicate. Its chunky geometry and soft corners give it a playful, contemporary energy that reads confident and high-impact.
The font appears designed to deliver maximum visual presence with a warm, rounded geometric feel. Its simplified lowercase construction and sturdy figures suggest an emphasis on clarity and personality in display-driven settings.
The design relies on broad strokes and generous counters for legibility, making it most effective when set large. Round letters like O/C/G and the bowl-heavy forms in b/d/p/q emphasize a consistently soft, circular rhythm across the set.