Sans Normal Nobom 2 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'BR Candor', 'BR Firma', and 'BR Segma' by Brink and 'Kinetika' by Monotype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, logos, friendly, confident, modern, playful, bold, approachability, impact, clarity, modern branding, rounded, soft, chunky, geometric, compact.
A heavy, rounded sans with broad proportions and smooth, continuous curves. Strokes are consistently thick with minimal modulation, producing sturdy counters and a dense, even color in text. Terminals are generally blunt and squared-off, while bowls and shoulders stay generously rounded, balancing softness with a solid, blocky presence. Uppercase forms read clean and stable; lowercase uses simple, geometric construction with round dots and straightforward joins, keeping the rhythm uniform across words and lines.
This font performs best in headlines, signage, packaging, and brand systems where strong presence and quick recognition are priorities. It also suits logo wordmarks and short callouts, especially when a friendly, rounded sans is desired. For body copy, it works more comfortably in short blocks or larger sizes where the dense weight has room to breathe.
The overall tone is approachable and contemporary, projecting confidence without feeling aggressive. Its rounded geometry and ample weight give it a friendly, slightly playful character that still feels practical and straightforward. The result is a modern voice suited to bold messaging and upbeat branding.
The design appears intended to deliver a warm, contemporary sans that stays highly legible while feeling substantial and energetic. Its geometric rounding and consistent stroke thickness suggest a focus on clean reproduction and a bold, approachable brand voice.
At display sizes the shapes feel punchy and compact, with counters that remain clear despite the weight. In longer passages the strong vertical rhythm and tight, sturdy forms create a pronounced texture, making it best when generous spacing and line height are available.