Sans Other Bubik 11 is a bold, normal width, low contrast, upright, tall x-height font.
Keywords: headlines, posters, packaging, logos, children’s, playful, quirky, friendly, chunky, casual, approachability, handmade feel, display impact, brand warmth, rounded, bouncy, soft corners, hand-cut, informal.
A heavy, rounded sans with soft corners and subtly irregular geometry that gives the outlines a hand-cut feel. Strokes are broadly even with minimal contrast, and terminals tend to be blunt or gently curved rather than sharply finished. Proportions are compact and sturdy, with a tall x-height and short extenders that keep lowercase forms dense and highly visible. Overall spacing and rhythm feel lively, with small, intentional-looking inconsistencies in curves and joins that add character without breaking legibility.
Best suited to short-to-medium display copy such as headlines, posters, packaging, and logo wordmarks where its bold presence and playful irregularity can be appreciated. It can also work for friendly signage and kid-oriented or casual lifestyle branding, especially when set with generous leading to maintain clarity in longer lines.
The font reads as warm and approachable, with a playful, slightly mischievous tone. Its bouncy shapes and chunky weight lean more toward expressive, humanized branding than neutral UI typography. The overall effect is energetic and informal—confident but not строг or corporate.
Likely designed to provide a bold, friendly sans voice that feels more handcrafted and characterful than strictly geometric or neo-grotesque. The softened corners and slight irregularity appear intended to communicate approachability and fun while retaining straightforward, readable letterforms.
Round counters and thick joins create strong silhouettes at display sizes, while the slightly uneven stroke behavior adds personality in headlines. Numerals appear simple and sturdy, matching the letterforms with the same softened, casual construction.