Sans Normal Obboy 12 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Myriad' and 'Myriad Arabic' by Adobe, 'JAF Bernini Sans' by Just Another Foundry, and 'Modet' by Plau (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, punchy, modern, straightforward, impact, clarity, approachability, display use, modernity, rounded, compact, blocky, clean, high impact.
A heavy, compact sans with broadly rounded curves and squared-off terminals. Strokes are consistently thick with minimal modulation, creating dense counters and a strong, even texture in text. Round letters like O and C read as near-circular forms, while straight-sided letters (E, F, H, N) keep a sturdy, geometric structure. The lowercase shows sturdy, simplified shapes with short, sturdy joins and relatively closed apertures, emphasizing solidity over delicacy.
Best suited for headlines, short statements, and branding where high visibility and a firm presence are needed. It works well on posters, packaging, and signage, and can support UI labels or buttons when used at sufficiently large sizes. For extended reading, more generous sizing and spacing will help keep the compact counters from feeling crowded.
The overall tone is bold and direct, with a friendly, approachable edge from the rounded geometry. It feels contemporary and utilitarian, prioritizing clarity and impact rather than elegance or nuance. The weight and compactness give it an assertive, attention-grabbing voice suitable for energetic messaging.
The design appears intended to deliver maximum impact with simple, geometric letterforms and a steady, low-modulation stroke. Its compact construction and rounded shapes suggest a focus on modern, approachable display typography that remains clean and consistent across letters and numerals.
The design maintains a consistent rhythm across uppercase and lowercase, producing strong word shapes that stay cohesive at display sizes. Counters and apertures are on the tighter side, which increases visual punch but can make internal spaces feel compact in long passages. Numerals follow the same stout, rounded construction for a unified typographic color.