Sans Normal Semar 3 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'AC Texto' and 'AC Texto Pro' by Antoine Crama and 'Belle Sans' by Park Street Studio (names referenced only for comparison).
Keywords: ui text, app design, web content, wayfinding, packaging, friendly, modern, clean, approachable, neutral, readability, approachability, everyday utility, contemporary branding, ui clarity, rounded, soft terminals, humanist, open counters, smooth curves.
This typeface is a smooth, rounded sans with gently softened corners and consistently low stroke contrast. Curves are built from clean circular and elliptical forms, while straight strokes stay slightly softened at the ends, giving the shapes a calm, polished finish. Counters are generally open and generous (notably in C, e, and s), and the overall rhythm is even, with comfortable spacing and clear letter separation in text. The lowercase shows simple, single-storey forms for a and g, reinforcing an informal, contemporary construction.
It works well for interfaces, web copy, and product experiences where clarity at small sizes and a friendly voice are important. The rounded construction also suits packaging, consumer branding, and signage that benefits from an approachable, contemporary look without calling too much attention to the typography.
The overall tone is friendly and modern, with a quiet warmth coming from the rounded terminals and open shapes. It reads as approachable and non-institutional, avoiding sharp or technical severity while still staying tidy and legible. The result feels well-suited to everyday UI and brand communication that aims to be welcoming.
The design intent appears to be a versatile, general-purpose sans that prioritizes readability and a gentle, welcoming personality. By combining simple geometric curves with softened terminals and open counters, it aims to remain neutral enough for broad use while still feeling personable.
Uppercase forms keep a straightforward, geometric backbone, while the lowercase introduces a slightly more humanist feel through the curved joins and soft endings. Numerals follow the same rounded logic, maintaining consistency with the letterforms and producing a cohesive color in mixed alphanumeric settings.