Sans Normal Saben 3 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Gimbal Grotesque' by AVP, 'Arial Nova' by Monotype, and 'Artico' by cretype (names referenced only for comparison).
Keywords: ui text, product design, signage, brand identity, editorial, clean, friendly, modern, neutral, approachable, versatility, readability, modern neutrality, friendly tone, rounded, soft terminals, open apertures, even rhythm, humanist.
A clean, rounded sans with smooth curves, soft terminals, and an even, low-contrast stroke. Letterforms lean on circular and elliptical construction, with open counters and generous interior space that keep text clear at larger and medium sizes. The uppercase set reads straightforward and stable, while the lowercase adds a slightly humanist feel through gently varied joins and lively, curved strokes. Figures are simple and clear, matching the letters’ rounded geometry and consistent spacing.
This font suits UI and product typography where a clean, friendly sans is needed, as well as signage and wayfinding that benefits from open shapes. It also works well for contemporary brand systems and editorial layouts that want a neutral, modern tone without looking mechanical.
The overall tone is modern and approachable, with a calm, neutral presence that feels friendly rather than strict. Rounded details and open shapes give it an easygoing, contemporary voice suitable for everyday interface and brand communication.
The design appears intended to provide a versatile, everyday sans with rounded geometry and clear readability, balancing modern simplicity with a gentle, approachable character.
The rhythm in the sample text is smooth and even, with clean curves that avoid sharp corners. Curved letters maintain consistent roundness, and the punctuation and numerals blend naturally with the same soft, uncomplicated styling.