Sans Superellipse Olmeh 3 is a very bold, normal width, low contrast, upright, tall x-height font visually similar to 'ATF Poster Gothic' by ATF Collection, 'Ft Thyson' by Fateh.Lab, 'Gemsbuck Pro' by Studio Fat Cat, and 'Winner Sans' by sportsfonts (names referenced only for comparison).
Keywords: headlines, posters, signage, packaging, sports branding, industrial, sporty, techy, utilitarian, assertive, impact, clarity, modern utility, branding, rounded corners, square-oval, compact, blocky, sturdy.
A heavy, compact sans built from rounded-rectangle geometry, with softly radiused outer corners and similarly rounded internal counters. Curves read as squarish ovals rather than true circles, giving bowls and apertures a superelliptical feel. Strokes are monoline and dense, with short terminals and a generally closed, engineered silhouette; diagonals (notably in K, V, W, X, Y) stay crisp while still feeling softened by the corner rounding. The lowercase is large and sturdy, with simple one-storey forms and tight-looking apertures that emphasize a solid, sign-like texture.
Best suited to large sizes where its blocky shapes and rounded-rectangle structure can deliver maximum impact—headlines, posters, labels, and wayfinding. It also fits sports and tech-adjacent branding that benefits from a sturdy, engineered voice, and works well for short UI or product callouts where punch and legibility are priorities.
The overall tone is bold and pragmatic, balancing friendliness from the rounded corners with a tough, equipment-label confidence. It suggests contemporary utility—more workwear and machinery than luxury—while still reading clean and controlled.
The design appears intended to deliver a robust, modern sans with a distinctive superelliptical skeleton—combining softened corners with compact, high-ink forms to stay readable and emphatic in display settings.
The superelliptical construction is especially evident in O/Q/0 and in the squared bowls of B/D/P/R, creating a consistent, modular rhythm across caps and numerals. The numeral set appears built to match the same rounded-rect logic, favoring clarity and impact over delicacy.