Sans Superellipse Jilan 1 is a very bold, normal width, medium contrast, upright, normal x-height font visually similar to 'EF Franklin Gothic' by Elsner+Flake; 'Franklin Gothic SB', 'Franklin Gothic SG', and 'Franklin Gothic SH' by Scangraphic Digital Type Collection; 'Plymouth Serial' by SoftMaker; 'TS Franklin Gothic' and 'TS Plymouth' by TypeShop Collection; 'Franklin Gothic' by URW Type Foundry; and 'Brute Sans' by Wiescher Design (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, sporty, punchy, modern, impact, approachability, clarity, modernity, blocky, rounded, compact, sturdy, geometric.
A heavy, geometric sans with rounded-rectangle construction and softened corners throughout. Strokes are broad and steady with clean, straight-sided verticals and wide, superelliptical bowls that keep counters open despite the weight. Terminals are mostly flat and squared-off, while curves stay controlled and symmetrical, creating a tight, compact rhythm in both caps and lowercase. The numerals follow the same chunky, uniform logic, reading clearly with large shapes and minimal detailing.
Best suited to headlines, short statements, and display typography where strong presence and quick recognition matter. It works well for branding systems that need a compact, geometric voice, and for packaging or signage that benefits from bold, simplified letterforms. For longer text, it is likely most effective at larger sizes where the rounded geometry and open counters can breathe.
The overall tone is bold and direct, with a friendly edge coming from the rounded geometry. It feels contemporary and energetic rather than formal, projecting a confident, no-nonsense voice suited to high-impact messaging.
The design appears intended to deliver maximum impact with a clean, geometric structure, using rounded-rectangle forms to soften the weight and keep the tone approachable. It prioritizes clarity and punch over fine typographic nuance, aiming for a modern, graphic feel that remains legible in bold applications.
Round letters like O/C/G are built from squarish curves, and the lowercase shows a utilitarian simplicity (single-storey forms and minimal joins) that reinforces the sturdy, graphic character. Spacing appears tuned for dense, headline-style setting, helping the font hold together as a solid block of text at larger sizes.