Sans Normal Askor 4 is a bold, narrow, monoline, upright, short x-height font.
Keywords: headlines, posters, signage, branding, packaging, modern, friendly, utilitarian, confident, clean, space saving, strong emphasis, clear reading, contemporary tone, rounded, compact, geometric, high-contrast (size), crisp.
A compact sans with sturdy, even stroke weight and rounded terminals throughout. The overall drawing leans geometric, with circular bowls and smooth joins, while counters stay fairly open for the width. Curves are clean and consistent, and the vertical rhythm is steady, giving words a solid, blocky texture without feeling rigid.
Best suited to headlines, titles, and other short-to-medium setting where a dense, confident texture helps carry attention. Its compact width and sturdy strokes also make it effective for signage, labels, and packaging where space is tight and clarity is important.
The tone is modern and approachable, with a straightforward, no-nonsense presence. Its rounded shaping softens the heaviness, making it feel friendly and practical rather than aggressive. The overall impression is confident and contemporary.
The design appears intended as a contemporary workhorse sans that delivers strong emphasis in limited horizontal space. Rounded, geometric forms suggest a focus on clarity and consistency, aiming for a friendly but assertive voice across display and UI-adjacent applications.
The figures follow the same compact, rounded construction as the letters, staying visually strong at display sizes. In text, the bold color creates clear emphasis and a dense typographic tone, especially in headlines and short lines.