Sans Normal Rolis 9 is a bold, very wide, low contrast, upright, normal x-height font visually similar to 'Artegra Sans' and 'Dexa Pro' by Artegra and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, modern, friendly, confident, clean, sporty, impact, legibility, modernity, approachability, geometric, rounded, blunt terminals, open apertures, large counters.
A heavy, wide sans with a clean geometric skeleton and generously rounded curves. Strokes are uniform and sturdy, with blunt, mostly horizontal/vertical terminals and smoothly drawn bowls. Round letters (O, C, G, Q) read as broad ellipses with large counters, while diagonals (A, V, W, X, Y) are thick and stable, giving the design a strong, grounded rhythm. The lowercase is simple and contemporary, with single-storey a and g, a compact ear on g, and a short-armed t; overall spacing appears comfortable and built for high-impact setting.
Best suited to headlines, posters, packaging, and brand wordmarks where width and weight can provide presence and clarity. It also works well for short UI labels or signage that needs quick recognition at a distance, especially when set with generous tracking.
The tone is contemporary and approachable, pairing solid weight with softened geometry for a friendly confidence. Its broad proportions and clear shapes evoke a modern, sporty sensibility that feels suited to bold statements rather than delicate nuance.
The design appears intended to deliver maximum impact with a friendly, contemporary voice: wide proportions for emphasis, uniform strokes for clarity, and rounded geometry to keep the tone approachable in display settings.
Capitals have an even, engineered feel, with a squared-off, utilitarian E/F and a wide, open C. Numerals are robust and highly legible, with ample interior space in 6/8/9 and a simple, direct construction in 1/4/7 that maintains the font’s sturdy, no-nonsense character.