Slab Square Pepu 7 is a bold, wide, low contrast, upright, normal x-height font.
Keywords: headlines, posters, packaging, signage, logos, industrial, utility, retro, sturdy, technical, impact, clarity, durability, signage feel, brand presence, square serif, rounded corners, ink-trap hints, compact counters, high legibility.
A sturdy slab-serif with squared, flat terminals and a generally rectilinear construction softened by rounded corners. Strokes are heavy and even, with minimal modulation, giving the face a dense, confident texture. Proportions run broad and open, with compact counters and clear interior shapes; joins often show small scooped notches that read like subtle ink-trap detailing. The lowercase is simple and workmanlike, and the figures are blocky and highly regular, reinforcing a robust, engineered rhythm across text.
Works best in display settings such as headlines, posters, packaging, and signage where weight and flat-ended slabs can anchor a layout. It can also serve for short blocks of text when a rugged, utilitarian voice is desired, especially in editorial callouts, labels, or brand marks that benefit from a strong, square-shouldered presence.
The overall tone feels practical and industrial, like labeling, equipment markings, or mid‑century commercial typography. Its squared shapes and hefty slabs project reliability and straightforwardness, while the softened corners keep it approachable rather than severe.
The design appears intended to deliver maximum solidity and readability with a rectangular, slab-serif framework, balancing strict geometry with slight corner rounding for smoother texture. It aims to evoke durable, print- and sign-inspired lettering that remains clear and emphatic at a range of display sizes.
Distinctive squared bowls and terminals create strong horizontals, and the wide footprint helps maintain clarity in tight, high-contrast reproduction contexts (e.g., dark text on light backgrounds). The punctuation and basic shapes shown suggest a consistent, no-nonsense design language suited to bold typographic statements.