Sans Other Wira 7 is a very bold, wide, very high contrast, upright, normal x-height font.
Keywords: headlines, posters, packaging, logos, stickers/merch, playful, retro, chunky, quirky, cartoon, attention grabbing, friendly impact, novelty texture, retro display, rounded, soft corners, ink-trap, notched, heavyweight.
A heavy, rounded sans with chunky proportions and soft, bulb-like curves. Strokes are broadly monolinear in feel but feature distinctive notched cut-ins and small counters that create sharp internal highlights, giving the letters a carved or stamped look. Terminals tend to be blunt and slightly tapered, with generous rounding that keeps the silhouette friendly despite the mass. The rhythm is compact and punchy, with wide-set forms and simplified construction that prioritizes bold shapes over fine detail.
Best suited for display settings such as headlines, posters, packaging, and logo wordmarks where its bold silhouettes and distinctive cut-in details can be appreciated. It can also work well for playful branding, kids or snack-oriented products, and short promotional lines where immediate impact is more important than dense readability.
The overall tone is playful and retro-leaning, with a toy-like, cartoon headline energy. The small notches and cut-ins add a mischievous, quirky character that feels lively rather than formal. It reads as attention-grabbing and approachable, suited to designs aiming for fun impact and a slightly offbeat personality.
The design appears intended to deliver maximum visibility with a friendly, characterful voice, using rounded geometry and decorative notches to differentiate otherwise simple sans shapes. It emphasizes bold silhouettes and a memorable texture for expressive display typography.
The cut-in details appear consistently across many glyphs (including numerals), functioning like ink-traps or decorative bites that add texture at display sizes. Counters are often tight, so the design relies on strong outer silhouettes for recognition and works best when given ample size and spacing.