Sans Normal Nidup 7 is a bold, very wide, low contrast, upright, normal x-height font visually similar to 'Vito' by Dots&Stripes Type, 'Otoiwo Grotesk' by Pepper Type, 'Energy Grotesk' by Tall Chai, and 'Menseal' by Yukita Creative (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, confident, modern, friendly, punchy, utilitarian, impact, clarity, simplicity, modernity, approachability, rounded, sturdy, blocky, geometric, soft corners.
A heavy, wide sans with compact counters and smooth, rounded curvature throughout. Strokes are consistently thick with minimal modulation, and terminals are clean and largely squared-off, giving the shapes a sturdy, blocklike presence. Rounds (C, O, G and lowercase bowls) read as near-geometric with generous curves, while joins and corners stay firm, creating a steady, even texture in text. The lowercase includes a single-storey a and g, contributing to a simplified, contemporary feel, and overall spacing reads open enough to keep the dense weight legible at display sizes.
Best suited for headlines, posters, and branding where a strong, high-impact voice is needed. It can work well for signage and packaging thanks to its simplified letterforms and steady texture, especially when set with ample line spacing to accommodate the dense weight.
The font conveys a bold, contemporary straightforwardness—assertive and attention-grabbing without feeling sharp or aggressive. Its rounded geometry adds a friendly, approachable tone, making it feel modern and practical rather than formal.
The design appears intended to deliver a modern, geometric sans voice with maximum visual impact and easy recognition at display sizes. Its simplified lowercase structures and robust proportions suggest an emphasis on clarity, versatility, and a friendly contemporary character.
The wide set and thick strokes create strong horizontal emphasis and a compact, graphic silhouette. Numerals and capitals appear designed to hold up well in large settings, with clear, simplified forms and consistent rhythm across the set.