Sans Normal Nidup 2 is a bold, very wide, low contrast, upright, tall x-height font visually similar to 'Artegra Sans' by Artegra, 'BD Megatoya' by Balibilly Design, 'Otoiwo Grotesk' by Pepper Type, and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, confident, modern, friendly, assertive, clean, high impact, brand voice, modern clarity, friendly strength, display readability, geometric, rounded, chunky, high-impact, streamlined.
A heavy, wide sans with geometric construction and softly rounded curves. note the generous bowls and open counters in letters like O, P, and e, paired with blunt, squared terminals that keep the silhouettes firm and blocky. the lowercase is compact and sturdy with a high midline and short extenders, while the uppercase reads broad and stable. diagonals (V, W, Y, X) are thick and even, and the figures are large and simplified for strong presence at display sizes.
Best suited to headlines, posters, and brand marks where a strong, broad sans can carry the message on its own. It should also work well for signage and packaging that need quick legibility and a bold, contemporary presence. In longer passages it will feel dense and commanding, making it more appropriate for short blocks of copy, callouts, and UI hero text than for body text.
The overall tone is direct and contemporary, projecting strength without feeling harsh. rounded shapes add an approachable, friendly edge, while the wide stance and dense strokes create a confident, attention-grabbing voice that feels at home in modern branding.
The design appears intended as a high-impact geometric sans for display work, balancing sturdy, simplified letterforms with rounded geometry to stay friendly and modern. Its wide proportions and compact lowercase suggest it was drawn to be unmistakable at a glance and to hold up well in large sizes across print and screen.
Spacing appears intentionally roomy, helping the heavy forms breathe in headline settings. The round letters maintain consistent curvature, and the design favors clear, simplified shapes over intricate detailing, supporting quick recognition in short bursts of text.