Slab Contrasted Wiha 7 is a very bold, very wide, high contrast, upright, normal x-height font.
Keywords: posters, headlines, signage, branding, packaging, western, sturdy, vintage, playful, headline, impact, nostalgia, attention, bold voice, blocky, bracketed, bulbous, soft corners, compact counters.
A heavy, wide slab-serif with pronounced bracketed slabs and a distinctly sculpted, slightly rounded silhouette. Stems are thick and confident, while many joins and terminals show softened corners that keep the letterforms from feeling rigid. The serifs read as broad, rectangular slabs with gentle transitions into the stems, and the interior counters tend to be compact, giving the face a dense, ink-rich texture. Curved letters like C, G, O, and Q appear notably full and rounded, while diagonals (V, W, X, Y) maintain strong, chunky intersections. Numerals are similarly weighty and built for impact, with simplified, sturdy shapes that match the overall rhythm.
Best suited to large-size applications where impact and personality matter: posters, bold headlines, signage, and logo or wordmark work. It can also perform well on packaging and labels where a vintage, sturdy voice is desired, especially in short to medium text blocks rather than extended reading.
The font conveys a bold, poster-forward attitude with a classic, old-style display flavor. Its chunky slabs and rounded massing evoke vintage signage and editorial headline typography, balancing toughness with a slightly friendly, upbeat warmth.
The design appears aimed at delivering maximum presence with a nostalgic slab-serif character, combining wide proportions, assertive slabs, and softened geometry for a confident display voice that remains approachable.
In the sample text, the strong black color and tight internal apertures create a compact word shape that holds together well at large sizes. The broad proportions and deep weight make spacing feel substantial; short words and titles read especially punchy, while longer passages quickly become visually dense.