Sans Normal Lukeh 15 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'AG Royal' and 'Akzidenz-Grotesk Next' by Berthold, 'Neue Haas Unica' and 'Neue Haas Unica Paneuropean' by Linotype, 'Monto Grotesk' and 'Monto Screen' by Lucas Tillian, 'Applied Sans' by Monotype, and 'Identidad' by Punchform (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, app banners, sporty, energetic, assertive, modern, punchy, high impact, dynamic emphasis, strong branding, quick readability, slanted, blocky, compact, rounded, heavy.
A very heavy, right-slanted sans with smooth, rounded bowls and a sturdy, compact build. Strokes are broadly uniform with minimal modulation, and terminals are clean and blunt, giving the shapes a solid, cut-from-one-piece feel. Counters are relatively tight and the overall silhouette reads dense, with simplified construction in letters like a single-storey “a” and a straightforward, geometric “g.” The rhythm is driven by bold mass and consistent curvature rather than fine detail, and figures follow the same chunky, forward-leaning structure.
Best suited to display settings where bold emphasis is needed: headlines, posters, sports or fitness branding, promotional graphics, packaging callouts, and large UI banners. In longer paragraphs it will dominate the page, but for short statements and punchy messaging it delivers clear, high-impact readability.
The tone is forceful and kinetic, with an athletic, action-oriented feel created by the pronounced slant and dense weight. It communicates confidence and urgency, leaning more toward impact and momentum than refinement or softness.
The design appears intended to deliver maximum visual punch in a compact, slanted sans form, prioritizing immediacy and strong shape recognition. Its simplified, rounded construction supports fast scanning and a contemporary, energetic voice.
Uppercase forms appear wide and stable with rounded interior shapes, while diagonals and joins (notably in K, R, and X) are simplified for a strong, graphic read. The slant is consistent across letters and numerals, helping lines of text feel unified and fast-moving.