Sans Normal Bimor 7 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Morandi' by Monotype; 'Clear Sans Text' by Positype; and 'Core Gothic N', 'Core Sans N', 'Core Sans N SC', and 'Core Sans NR' by S-Core (names referenced only for comparison).
Keywords: ui text, branding, headlines, editorial, signage, neutral, modern, clean, friendly, clarity, versatility, modernity, neutrality, geometric, rounded, even rhythm, open counters, crisp terminals.
A clean sans with a geometric backbone and smoothly rounded bowls. Strokes are uniform and steady, with crisp, mostly straight terminals and minimal modulation. Uppercase forms are broad and stable, while the lowercase keeps simple, compact constructions with open counters and an even, readable rhythm. Numerals follow the same straightforward geometry, staying consistent in weight and proportion with the letters.
This font suits interface copy and general-purpose typography where clean shapes and consistent rhythm aid quick scanning. It also works well for contemporary branding and straightforward headlines, and holds up in editorial settings at medium to large sizes where its geometric structure stays crisp.
The overall tone is neutral and contemporary, leaning friendly due to the roundness in key shapes. It feels matter-of-fact rather than expressive, aiming for clarity and a calm, modern presence.
The design appears intended as a practical, modern sans that prioritizes clear forms and consistent geometry. It aims to provide a dependable, versatile texture for both display and text applications without drawing attention to stylistic quirks.
Spacing and proportions read balanced in the sample text, supporting a steady texture across lines. Round letters (such as O/C/G) maintain smooth curves, while verticals and diagonals stay clean and controlled, giving the design a consistent, utilitarian polish.