Sans Normal Kumaj 12 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Aestetico' by Latinotype and 'MVB Embarcadero' by MVB (names referenced only for comparison).
Keywords: headlines, branding, posters, sportswear, packaging, sporty, modern, confident, dynamic, friendly, impact, motion, clarity, approachability, oblique, rounded, geometric, clean, compact.
A heavy, oblique sans with smooth, rounded construction and largely geometric curves. Strokes remain even and sturdy, with soft corner transitions and broad counters that keep forms open despite the weight. The italic slant is consistent across caps, lowercase, and figures, giving the design forward motion while maintaining a stable baseline and clear silhouettes. Uppercase shapes feel compact and structured; lowercase shows simple, single-storey forms and a tidy rhythm suited to short text and display settings.
Best suited for headlines, logotypes, and brand systems that need a strong, fast visual cadence. The sturdy shapes and open counters also make it effective for short UI labels, packaging callouts, and signage where impact and clarity matter more than long-form reading.
The overall tone is energetic and contemporary, combining a sporty forward lean with approachable rounded forms. It reads as confident and assertive without feeling aggressive, making it suitable for upbeat, action-oriented messaging.
The design appears intended as a versatile, high-impact oblique sans that balances geometric cleanliness with friendly rounding. Its consistent slant and solid weight suggest a focus on contemporary branding and promotional typography where momentum and confidence are key.
Figures are similarly robust and oblique, matching the letterforms in width and color for cohesive numerals in headlines and UI callouts. Round letters (like O, C, G) emphasize the geometric underpinning, while diagonals (A, V, W, X) reinforce the brisk, directional feel.