Sans Normal Labut 17 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Geometrica' and 'PGF Caprina Pro' by PeGGO Fonts, 'Canaro' by René Bieder, and 'Helios Antique' by W Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, punchy, confident, energetic, modern, impact, momentum, modernity, approachability, clarity, oblique, rounded, compact, blocky, friendly.
A heavy, oblique sans with broad proportions and smooth, rounded construction. Strokes are consistently thick with minimal modulation, producing solid, dense silhouettes. Curves are full and clean (notably in O/Q/0/8), while diagonals and joins are simplified and sturdy, giving letters a compact, block-like presence despite the width. Counters are relatively tight and apertures tend to be small, reinforcing a bold, high-impact texture in words and lines.
Best suited to large-scale display applications where strong presence and quick recognition matter, such as headlines, poster typography, branding marks, sports and fitness graphics, and packaging callouts. It can also work for short UI labels or signage when generous spacing is available, as the heavy forms and tight counters prefer larger sizes.
The overall tone is assertive and fast-moving, with a sporty, contemporary feel. Its combination of weight and slant reads as energetic and promotional, while the rounded geometry keeps it approachable rather than aggressive.
The design appears aimed at delivering maximum impact with a streamlined, geometric sans voice—combining a pronounced slant with rounded, compact forms to communicate speed, confidence, and modernity in display settings.
Capitals feel stable and poster-ready, and the numeral set matches the same chunky, rounded logic for a unified color on the page. The oblique angle is consistent across the glyphs, which helps maintain a strong forward rhythm in headlines and short phrases.