Sans Normal Dogaj 7 is a light, wide, low contrast, upright, normal x-height font visually similar to 'Ninova' by Fontuma (names referenced only for comparison).
Keywords: ui text, signage, presentations, editorial, branding, modern, clean, friendly, calm, minimal, clarity, neutrality, versatility, modernity, readability, rounded, open, airy, geometric, monoline.
This sans serif presents monoline strokes with very low contrast and generously open counters. Curves are smooth and near-circular, while terminals are clean and unadorned, giving the letterforms a crisp, geometric clarity. Proportions feel spacious with broad, rounded bowls and straightforward joins; diagonals and verticals keep a steady, even rhythm. Figures and capitals follow the same restrained construction, maintaining consistent stroke weight and a neat, uncluttered silhouette.
It suits interface labels, dashboards, and product UI where clean shapes and open counters aid quick scanning. The broad, simple forms also work well for signage and wayfinding, as well as presentation decks and modern editorial layouts. For branding, it fits identities aiming for a straightforward, contemporary, and friendly impression.
The overall tone is modern and approachable, balancing a neutral, functional voice with a soft geometric friendliness. Its open shapes and smooth curvature convey clarity and calm rather than sharpness or drama, making it feel contemporary without being overly technical.
The design intent appears focused on versatile, everyday readability with a geometric, minimal aesthetic. It prioritizes even rhythm, open forms, and unobtrusive detailing to perform reliably across a range of sizes and contexts while keeping a modern, approachable character.
Round letters like O and Q read very circular, and the lowercase set emphasizes simple, readable forms with minimal eccentricity. The spacing and internal whitespace are prominent, which helps the design feel airy at display sizes and orderly in longer settings.