Sans Normal Kuluy 18 is a bold, wide, low contrast, italic, normal x-height font visually similar to 'Cumhuriyet' and 'Ninova' by Fontuma and 'Mundial' by TipoType (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, dynamic, confident, modern, energetic, impact, motion, modernity, clarity, friendliness, oblique, rounded, geometric, chunky, clean.
A heavy, oblique sans with broad proportions and low stroke modulation. Curves are built from smooth, near-circular bowls with clean joins, while terminals are largely straight-cut and crisp. Spacing feels open for the weight, helping counters stay clear in letters like a, e, o, and g, and keeping the numerals readable. Overall rhythm is steady and forward-leaning, with simple, robust letterforms and minimal ornament.
Best suited to display roles where bold, forward motion is useful—headlines, posters, branding lockups, and energetic marketing. It can also work for short bursts of text such as callouts, labels, and UI highlights where a strong typographic voice is needed.
The slanted stance and substantial weight give the face a fast, assertive tone. Its rounded geometry softens the impact, landing in a friendly but performance-oriented space rather than strictly technical or formal.
The design appears intended to deliver a strong, contemporary presence with a sense of motion, using rounded geometric construction and an oblique angle to stay readable while feeling active and punchy.
Uppercase shapes read cleanly and compactly, while lowercase forms maintain sturdy apertures and generous internal space at this weight. The numerals follow the same rounded, sturdy construction and feel consistent in color and presence with the letters.