Sans Normal Okrul 13 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Futura EF' by Elsner+Flake; 'Futura Now' by Monotype; 'Futura ND', 'Futura ND Alternate', and 'Futura Next' by Neufville Digital; 'Futura PT' by ParaType; and 'Futura Round' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, branding, signage, ui labels, packaging, modern, friendly, confident, clean, functional, clarity, versatility, modernization, neutrality, readability, geometric, rounded, open counters, even rhythm, crisp terminals.
A solid, geometric sans with round, near-circular bowls and consistently thick strokes that keep the texture even across lines. Curves are smooth and controlled, with clean joins and largely straight, squared terminals that read crisply at display sizes. Proportions feel contemporary and stable: capitals are broad and balanced, while the lowercase shows open counters and straightforward construction, producing a legible, uncluttered silhouette. Numerals are sturdy and simple, matching the letterforms with clear, workmanlike shapes.
This font works well for headlines, logotypes, and brand systems that need a clean, contemporary presence. Its even stroke weight and open shapes also suit UI labels, wayfinding/signage, and packaging or poster typography where clarity at a glance is important.
The overall tone is modern and approachable, projecting confidence without feeling aggressive. Its rounded forms and even color give it a friendly, straightforward voice suited to clear messaging and contemporary branding.
The design appears intended as a versatile geometric sans that prioritizes clarity and consistency, offering a dependable, contemporary voice for everyday communication and brand-forward display use.
In the sample text, the font holds a consistent typographic “color” with minimal visual noise, making long lines feel steady and easy to scan. The design leans on simple geometric construction rather than calligraphic modulation, emphasizing clarity and predictability.