Sans Normal Ammat 4 is a regular weight, wide, low contrast, upright, normal x-height font visually similar to 'Nsai' by AukimVisuel (names referenced only for comparison).
Keywords: ui text, branding, signage, headlines, posters, modern, neutral, friendly, clean, functional, clarity, versatility, modernity, accessibility, geometric, rounded, open apertures, large counters, smooth curves.
This sans-serif features clean, largely geometric construction with smooth circular curves and straight, decisively cut terminals. Proportions feel generous and slightly expanded, with wide bowls and large counters that keep forms open and legible. Stroke modulation is minimal, producing an even texture across lines of text. Round glyphs (like O and Q) read as near-elliptical circles, while diagonals (V, W, X, Y) are crisp and balanced without feeling sharp or brittle.
It performs well in interface copy and product typography where a clean, readable sans is needed, and it also scales nicely for signage and display settings thanks to its open counters and steady weight. The slightly expanded feel can give headlines and brand wordmarks an airy, modern presence without sacrificing clarity.
The overall tone is contemporary and approachable, projecting clarity and calm rather than strong personality. Its rounded geometry and open forms create a friendly, straightforward voice suited to general-purpose communication.
The design appears intended as a dependable, modern sans that prioritizes clarity and consistency. Its geometric underpinnings and restrained details suggest a focus on broad usability across both text and display contexts.
Lowercase shapes emphasize simplicity and readability: single-storey forms (notably the a) and compact, sturdy joins contribute to a clear rhythm in paragraphs. Numerals appear stable and easy to scan, with smooth curves and straightforward silhouettes that match the letterforms.