Sans Superellipse Dolum 7 is a bold, very narrow, medium contrast, upright, short x-height font.
Keywords: posters, headlines, signage, packaging, logotypes, industrial, art deco, retro, mechanical, condensed, space saving, display impact, signage clarity, geometric styling, rectilinear, rounded corners, monolinear, tall, geometric.
A tall, tightly condensed sans built from rounded-rectangle strokes and crisp terminals. Curves resolve into squared counters and softly radiused corners, giving letters a superelliptic, machined feel rather than circular geometry. Stems are straight and assertive, with simple construction and minimal modulation; joins stay clean and angular. The rhythm is narrow and vertical, with compact lowercase forms and small, rectangular counters that keep texture dense and even.
Best suited to display contexts where a strong, condensed voice is needed: posters, headlines, branding wordmarks, product packaging, and wayfinding or label-style signage. It can work for short bursts of text or interface labels when space is limited, but its dense counters and narrow proportions favor larger sizes and generous spacing.
The overall tone feels industrial and retro-modern, evoking signage, machinery labeling, and streamlined Deco-era display typography. Its narrow build and squared rounds read purposeful and utilitarian, with a slightly futuristic edge.
The design appears intended to deliver a compact, high-impact sans with rounded-rectangular geometry—optimized for vertical emphasis and a consistent, modular look reminiscent of industrial and Deco display lettering.
Uppercase shapes lean on verticality and simplified bowls, while the lowercase maintains a compact footprint that can look punchy but tight in longer text. Numerals follow the same squared-round logic, reinforcing a consistent, engineered aesthetic across letters and figures.