Sans Normal Adbev 12 is a regular weight, wide, low contrast, italic, normal x-height font visually similar to 'Surt' by Blaze Type, 'Maison Neue' by Milieu Grotesque, 'Jindo' by Nine Font, 'RF Dewi' by Russian Fonts, 'NeoGram' by The Northern Block, and 'TT Hoves Pro' by TypeType (names referenced only for comparison).
Keywords: ui, branding, headlines, signage, presentations, modern, clean, technical, friendly, clarity, modernity, momentum, versatility, rounded, oblique, open, crisp, streamlined.
A rounded sans with an oblique posture and smooth, continuous curves. Strokes are even and low in contrast, with subtly squared terminals and open apertures that keep counters clear at text sizes. Proportions read slightly expansive, with generous bowls (notably in O/Q and numerals) and a steady, contemporary rhythm; the lowercase shows a single-storey “a” and an open, looped “g,” reinforcing a simplified geometric construction.
Well-suited to interface typography, product branding, and modern editorial headlines where a clean oblique sans can add motion without sacrificing clarity. It should also work for signage and presentation graphics thanks to its open forms, even stroke weight, and sturdy numeral set.
The overall tone feels contemporary and straightforward, balancing a mild friendliness from the rounded forms with a practical, engineered clarity. The slanted stance adds momentum and a forward-leaning, dynamic feel without becoming expressive or calligraphic.
Designed to provide a contemporary, rounded sans voice with an inherent forward slant—aiming for clarity and neutrality while adding a subtle sense of speed and modernity. The simplified lowercase construction suggests an intention toward efficient readability and broad, general-purpose use in digital and print contexts.
Numerals are clean and rounded with simple, legible shapes; the “1” is a plain stroke and the “2/3” have smooth, continuous curves. Uppercase forms stay minimal and geometric, while the lowercase maintains readable differentiation through open counters and consistent stroke endings.