Slab Contrasted Ulru 7 is a bold, wide, medium contrast, upright, normal x-height font visually similar to 'Pulpo' by Floodfonts and 'Clarendon' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, book covers, packaging, mastheads, confident, editorial, heritage, robust, industrial, impact, authority, readability, retro print, bracketed serifs, blocky, dense, sturdy, high-impact.
A sturdy slab-serif with heavy, squared stems and pronounced bracketed slabs that read as confident and grounded. The letterforms show moderate stroke modulation—curves thicken into the joins while horizontals feel slightly lighter—creating a clear, print-like rhythm without becoming delicate. Counters are compact and the overall color is dense, with broad proportions and generous slab terminals that keep shapes stable at large sizes. Numerals and capitals share the same emphatic, blocky construction, and the lowercase maintains a conventional structure with a clear, readable silhouette.
Best suited for display settings where a strong voice is needed—headlines, posters, cover typography, packaging, and mastheads. It can also work for short editorial callouts or section headers where its dense texture and slab structure help maintain clarity and authority.
The tone is assertive and traditional, evoking classic editorial and industrial typography rather than minimal modernism. Its heavy slabs and dense color convey authority and solidity, with a slightly vintage, print-era flavor that feels at home in headlines and bold statements.
Likely intended to deliver a bold, dependable slab-serif voice that holds up in attention-grabbing layouts, pairing traditional serif cues with a robust, contemporary punch.
The design emphasizes strong horizontal endings and squared-off features, giving words a firm baseline and a prominent top line in caps. In running sample text, the dense weight and compact counters create high impact, prioritizing presence over airy delicacy.