Serif Normal Pogon 12 is a bold, wide, very high contrast, upright, normal x-height font visually similar to 'Bevenida' by Agny Hasya Studio (names referenced only for comparison).
Keywords: headlines, magazine, book covers, posters, branding, editorial, formal, classic, authoritative, dramatic, impact, prestige, readability, tradition, authority, bracketed, calligraphic, ball terminals, wedge serifs, vertical stress.
A high-contrast serif with pronounced thick-to-thin modulation and crisp, bracketed wedge serifs. The design shows a strong vertical axis and sturdy, wide-set capitals paired with compact, slightly more rhythmic lowercase forms. Terminals frequently finish in rounded or teardrop-like shapes, adding a subtly calligraphic feel to otherwise structured letterforms. Counters are moderately open and the curves are smooth and polished, while joins and serifs remain sharp enough to keep edges crisp in display sizes.
Well suited to editorial headlines, magazine titles, and book-cover typography where strong contrast and serif detail can be showcased. It can also serve premium branding and promotional materials that need a traditional, authoritative voice. For longer text, it will perform best at comfortable sizes and with generous leading to preserve the clarity of fine strokes.
The overall tone is classic and editorial, with a confident, institutional presence. Its dramatic contrast and sculpted terminals add a hint of elegance and theatricality, lending the font a premium, headline-ready character. The wide stance and emphatic weight convey authority and gravity rather than casual friendliness.
The design appears intended to deliver a conventional serif reading of tradition and credibility while amplifying impact through strong contrast and bold, wide proportions. Its sculpted terminals and bracketed serifs suggest an effort to balance refinement with assertive display strength.
The figures are robust and strongly modeled, matching the weight and contrast of the letters, and the punctuation and dots read as firm, rounded accents. Spacing in the sample suggests the face is happiest when given room to breathe, where its strong contrast and serif detail can stay clear without crowding.