Sans Normal Kogip 3 is a bold, narrow, low contrast, italic, normal x-height font visually similar to 'Myriad' by Adobe and 'Ligurino' by Typodermic (names referenced only for comparison).
Keywords: headlines, posters, sports branding, promotions, packaging, dynamic, confident, sporty, modern, assertive, impact, motion, space saving, attention, branding, oblique, compact, rounded, clean, punchy.
This typeface is a compact, oblique sans with sturdy, even strokes and rounded curve construction. The overall rhythm is quick and forward-leaning, with tightened spacing and relatively short extenders that keep lines visually dense. Counters are open enough to stay readable at display sizes, while terminals are clean and mostly blunt, giving the letters a firm, contemporary finish. Numerals follow the same slanted, heavy set, with simplified shapes that hold up well in headlines.
It performs best in display settings such as headlines, poster typography, promotional copy, and branding where a fast, forceful presence is desired. The compact width helps fit longer words into tight spaces, making it practical for banners, labels, and high-impact marketing layouts.
The slant and dense proportions create a sense of motion and urgency, projecting a confident, energetic tone. It reads as contemporary and action-oriented rather than formal, with a pragmatic, no-nonsense voice suited to attention-grabbing messaging.
The design appears intended to deliver a forward-driving, high-impact sans voice—optimized for punchy emphasis and compact setting while maintaining clear, rounded letterforms. Its consistent stroke weight and assertive slant suggest a focus on energetic communication in contemporary graphic contexts.
Uppercase forms feel compact and uniform in width, while lowercase shows a straightforward, utilitarian construction with minimal ornamentation. The overall silhouette favors solid black shapes over delicate detailing, making it visually strong and easy to spot from a distance.