Sans Normal Obgad 4 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Akagi' and 'Akagi Pro' by Positype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, modern, punchy, clean, impact, clarity, modernity, approachability, geometric, rounded, blocky, compact, high-impact.
A heavy, geometric sans with broad, rounded bowls and clean, straight terminals. Curves are drawn with near-circular geometry, while joins stay sturdy and uncluttered, creating a dense, even color on the page. Counters are relatively tight for the weight, and the overall rhythm is compact and consistent, with simple forms and minimal modulation throughout.
Best suited to large sizes where its dense weight and simple geometry can deliver impact—headlines, posters, brand marks, packaging callouts, and short display copy. It also works well for signage and UI emphasis where strong, immediately legible letterforms are needed.
The tone is direct and energetic, with a friendly modernity coming from the rounded curves and uncomplicated construction. Its mass and compact spacing give it a decisive, attention-grabbing presence suited to bold messaging rather than subtlety.
The design appears intended as a modern, geometric display sans that prioritizes clarity and visual force. It aims to provide a friendly but authoritative voice through rounded construction, compact rhythm, and consistently heavy strokes.
The uppercase set reads especially solid and stable, while the lowercase maintains the same geometric logic with sturdy stems and rounded bowls. Numerals match the overall robustness, keeping a uniform, poster-ready texture across mixed text.