Sans Superellipse Wufa 7 is a very bold, wide, high contrast, upright, normal x-height font.
Keywords: headlines, posters, branding, packaging, sportswear, techno, industrial, arcade, brutalist, sporty, impact, retro-tech, signage, sturdiness, geometry, squared, rounded, blocky, compact, modular.
A heavy, squared sans with rounded-rectangle bowls and corners, built from compact, modular strokes. Curves resolve into superellipse-like forms, giving letters such as O, Q, and D a softened box geometry rather than a true circle. Terminals are mostly flat and blunt, counters are relatively tight, and the overall silhouette reads dense and sturdy. Uppercase proportions are broad and stable, while the lowercase keeps a simple, utilitarian construction with single-story a and g and a sturdy, squared-shoulder n/m.
Best suited to short, prominent text where impact and a strong geometric voice are desired—headlines, posters, logos, packaging, and sports or tech branding. It can also work for UI labels, badges, and signage-style applications where a compact, blocky texture helps characters hold up at distance.
The tone is assertive and mechanical, with a retro-digital flavor reminiscent of arcade graphics and industrial labeling. Its rounded corners prevent it from feeling harsh, but the dense color and blocky rhythm keep it decidedly bold and no-nonsense.
The font appears designed to deliver maximum visual punch with a cohesive rounded-rectangle geometry, balancing a rugged, industrial stance with softened corners for approachability. Its simplified, modular letterforms suggest an intention to evoke retro-tech display typography while remaining clean and contemporary.
The design emphasizes rectangular apertures and consistent corner rounding, creating a cohesive, system-like texture across both letters and numerals. The numerals follow the same squared, sign-like logic (notably the angular 2 and 7 and the boxy 0/8/9), reinforcing a technical, display-oriented character.