Sans Normal Ormab 13 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Whitney' by Hoefler & Co., 'Avenir Next Paneuropean' by Linotype, and 'Belle Sans' by Park Street Studio (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, bold, friendly, playful, sturdy, casual, impact, headline, clarity, approachability, compactness, chunky, rounded, solid, compact counters, soft terminals.
The design is a heavy, rounded sans with compact counters and soft, circular terminals throughout. Curves are generous and smooth, with minimal stroke modulation, producing an even, solid texture in text. Proportions lean toward wide bowls and sturdy stems, and several forms show slightly asymmetric, hand-cut-like shaping that keeps the rhythm lively instead of strictly geometric.
It is well suited to headlines, posters, packaging, and branding where a strong, friendly voice is needed. The heavy weight and compact counters make it especially effective for large sizes, logos, badges, and short UI labels that benefit from clear, chunky forms. For longer paragraphs or small sizes, the dense texture may feel heavy, so it works best when given generous size and spacing.
This typeface feels confident and emphatic, with a friendly bluntness that reads as straightforward rather than refined. Its rounded shapes and heavy presence create a warm, approachable tone, while the dense color on the page gives it a punchy, attention-grabbing voice.
The font appears designed to deliver maximum impact at a glance, prioritizing strong silhouettes and simple construction for quick recognition. Its rounded, compact forms suggest an intention to feel approachable and contemporary while maintaining a dense, authoritative typographic color for short, prominent messages.
Uppercase forms are broad and stable, while lowercase shows rounded construction and tight internal spaces that reinforce the bold, compact look. Numerals are similarly weighty with smooth curves and a slightly informal, lively feel.