Sans Normal Obkiw 17 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Sana Sans' by Latinotype and 'Monsal Gothic' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, confident, playful, modern, loud, impact, approachability, modernity, clarity, rounded, blocky, heavy, geometric, compact apertures.
A heavy, rounded sans with broad proportions and smooth, geometric curves. Strokes are consistently thick with minimal modulation, producing dense counters and compact apertures in letters like C, S, and e. Terminals are blunt and clean, and the overall construction favors circular bowls (O, Q, o, p) and sturdy straight-sided stems (H, N, n). The lowercase is simple and contemporary, with a single-storey a and g, a short-armed r, and a straightforward t, giving the set a compact, uniform texture in text.
Well-suited for headlines, posters, and large-format messaging where strong presence and quick readability are priorities. It also fits branding and packaging that want a modern, friendly impact, and works well for signage or labels where sturdy letterforms help hold up at distance.
The font conveys a bold, friendly confidence—more approachable than austere—thanks to its rounded geometry and soft corners. Its weight and width create an energetic, attention-grabbing tone that feels contemporary and slightly playful.
The design appears intended to deliver maximum visual impact with a clean, geometric, rounded construction. It prioritizes straightforward shapes and consistent stroke weight to produce a bold, contemporary voice that reads as friendly and assertive in display typography.
In the sample text, the dark color and tight internal spaces make it most effective at display sizes, where counters and apertures stay clear. The numerals are sturdy and highly legible, matching the letterforms’ rounded, geometric voice.