Sans Normal Obkaz 14 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Avenir Next Paneuropean' by Linotype, 'Yolk' by Monotype, 'Fact' by ParaType, and 'TT Commons™️ Pro' and 'TT Hoves Pro' by TypeType (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, confident, loud, playful, modern, impact, approachability, simplicity, clarity, display, rounded, compact, chunky, sturdy, soft corners.
A very heavy, rounded sans with compact proportions and broad, smooth curves. Strokes are consistently thick with minimal modulation, producing large counters and a strong, even color in text. Terminals are clean and mostly straight-cut, while corners and joins read softly rounded, giving the shapes a slightly cushioned feel. The lowercase is simple and geometric, with single-storey forms (notably a and g) and a tall, straight-sided feel in letters like n, m, and h; figures are bold and open, designed to hold up at large sizes.
This font is well suited to headlines, posters, packaging, and bold brand marks where maximum presence and quick readability are priorities. It also works for short UI labels, social graphics, and signage when used at larger sizes, especially where a friendly, modern voice is desired.
The overall tone is friendly and assertive, combining a soft, approachable roundness with a high-impact, headline-forward presence. It feels contemporary and energetic, with a playful, poster-like boldness that reads as confident rather than formal.
The design appears intended to deliver a rounded, highly legible display voice with strong shelf and screen impact. Its simplified construction and consistent stroke weight aim for clarity, warmth, and bold emphasis in contemporary graphic applications.
The weight creates tight interior space in smaller apertures, so it reads best when given generous size and a bit of breathing room in tracking and line spacing. The numerals and uppercase have a strong, blocky rhythm that emphasizes clarity and impact over finesse.