Sans Normal Ribem 2 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Marcher' by Horizon Type; 'Neptune' by Indian Type Foundry; 'Boston', 'Facundo', and 'Trend' by Latinotype; and 'Camphor' by Monotype (names referenced only for comparison).
Keywords: branding, headlines, packaging, ui labels, posters, friendly, modern, approachable, clean, confident, approachability, clarity, modern branding, versatility, rounded, geometric, smooth, soft corners, open apertures.
A rounded geometric sans with smooth, continuous curves and blunt, softly squared stroke terminals. Proportions feel balanced and contemporary, with generous bowls (O, Q, 0) and a steady, even rhythm across lines. Counters are fairly open, and many joins and corners are subtly rounded, giving shapes a softened, engineered look rather than a sharp, technical one. Numerals are sturdy and clear, with simple construction and consistent stroke treatment that matches the letters.
Best suited for branding systems, display headlines, packaging, and signage where a clean but friendly voice is needed. It also works well for UI labels and short passages at medium-to-large sizes, where its open shapes and rounded terminals stay readable and consistent.
The overall tone is friendly and modern, projecting clarity without feeling sterile. Rounded corners and broad curves add warmth and approachability, while the uniform structure keeps it confident and straightforward.
The design appears intended to deliver a contemporary geometric sans that balances clarity with warmth, using rounded details to soften the texture while keeping letterforms simple and structurally consistent.
Diagonal letters (V, W, X, Y) are clean and stable, and the lowercase maintains a simple, highly legible model with single-storey forms where expected. The punctuation and dots appear compact and solid, complementing the heavy, rounded texture of text at larger sizes.